The Business of Art : Self-Confidence 101

Today I went to the local art printing / framing business who, to my knowledge, is the only local business in the area who does such work. I went because I'd like to sale prints of my original work here on the site as well as potentially sale the same at booths during the fall. 

The visit was eye-opening. I went through several stages within a few hours.


Stage one - "I'm getting 'taken' by this company that monopolies the local market!"

From a financial perspective I learned that I would need to make what seems like a large initial investment to make selling prints happen. However, when I quoted the prices to a (non-local) artists group I'm a part of I learned that the prices I was quoted aren't excessive. Simply a cost of doing business. 

Stage two -  "Well... I don't want my collectors to have to pay exorbitant prices!"

After hearing that I wasn't being taken advantage of it was much easier to do a cost analysis and realize that the price per piece wasn't ridiculous. Sure, I would have to sale a few to re-coup my initial investment but the prices would definitely be doable. Would an average fan be able to easily afford a favorite print for $15-$20? Yes. Would they be able / willing to buy a complete set for $40-$50? Maybe not the first time they saw me. Maybe they would have to save. But maybe they could. 

Stage three - "But..." 

I was still resistant.  

"All that money. 

And what if no one buys? 

What if I spend hundreds of dollars and never see any return? 

What if I'm the only one who thinks this art is worth putting up on a wall?

What if the cool kids don't let me sit with them at lunch?!?!??"

And no. That wasn't the exact mental jump. But it was pretty close. Because while I was getting a quote I was forunate enough to be texting a fellow creative mom who has experience in the art and indie craft market world. She told me that my fears and insecurities were told normal but she also gave me perspective that I don't have the life experience to draw from. 

Which is when a mental light bulb went off and I entered the last stage. 

Stage four -  "I've got to jump into the pool if I'm going to learn how to swim."

All I have to draw from right now are my fears and negative self talk that has been an almost constant companion since I was painting in my grandmothers sewing room because we were too poor to go to the pool.  

It was my friend's assurance that my feelings were normal and that initial business expenses are always a bit of a risk, that helped me realize I have to just do it.

 What things do you need to "just do"? Tag me over at Instagram and let me know.